Affiliate Guru

Building online business means attracting more traffic to your website. But not any traffic will do. In order to see the biggest increase in sales, you need to attract “targeted” traffic.

What Is Targeted Traffic?

There have been website and blog publishers who were able to attract thousands of visitors on a daily basis. But they made few, if any, sales. That’s because the visitors were not “targeted.”

Targeted traffic is your target market. Who will buy the products you sell? Do you have a niche?

Unless your products or services can be used by anyone, you need to define your target market and get those people to visit your site. The process should really start with designing the site.

Search Engine Optimization

Most professional designers believe that websites should be designed from the very beginning to be search engine friendly. Depending on how much competition you have, you could achieve high search engine rankings simply by having a site design that is search engine optimized.

Search engine optimization involves selecting keywords or terms that people frequently type into search boxes. As you would imagine, the most popular search terms have already been taken. You could still use them on your website, but you might not get the search engine rankings you were hoping for.

In the old days, building an online business was easier, because there was less competition. You could get the top rankings simply because you used a keyword more often on your site than anyone else did.

Today, Google will actually lower your search term rankings for excessive keyword usage. However, things have advanced significantly. Keyword usage is no longer the only thing that the search engine bots look at when deciding which website ranks highest.

You Need More Than Search Engine Optimization!

Because of all the competition, the successful websites are the ones that do not rely on search engine rankings alone for building an online business. The successful companies advertise on social networks and use email campaigns.

The webmasters write blogs that direct people to the main website. They use social networks such as Facebook and Twitter. There are dozens of different tools that can be used to attract and drive targeted traffic to your site.

However, everything really needs to come together. For example, you could drive the traffic to your site and still miss out on some sales if your website is not user friendly. So make it easy for your visitors to navigate through your website pages and find what it is that they want to buy.

Building online business is definitely possible. Don’t get discouraged. Just think about everything you’ve read here and apply it. Soon, you’ll start seeing your sales increase.

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